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Sales leadership
Guides overall strategy, major opportunities, agency relationships and market approach.
Tell us what you want to accomplish. We will help build the options around you.
Whether you want more people to know your name, visit your website, walk through your doors, attend your event or choose your business, WRAL Marketing helps shape a plan around your goal.
Why advertise with WRAL?
Choose the area that sounds closest to what you need. Each path gives you a clearer look at how WRAL Marketing can help you reach people, build familiarity and turn attention into action.
Live Television
Reach, recognition and shared local moments across news, sports and major programming.
Explore live television
CTV and streaming
Extend live television reach across connected viewing environments with audience selection and campaign intent.
Explore CTV and streaming
WRAL.com, apps and digital
Make interest actionable across trusted local digital environments people already use.
Explore digital options
Sponsorship and partner opportunities
Associate brands with recurring local content, events, weather, sports and community moments.
Explore sponsorships
Network and syndication
Plan around recognizable programming, network environments and local market expertise.
Explore programming
Audience measurements and success
Understand the audience, define success and see how client stories can become repeatable proof.
Explore audience and success
What are you looking for?
Let us get you started. Build your own campaign, choose the products and placements that fit your goals, then use measurement and success stories to understand what is working.
Build your own campaign
Choose your goal
Brand awareness, website traffic, leads, sales, foot traffic, event attendance, recruiting or community presence.
Share your budget range
Give us a starting point so we can recommend the right level of planning.
Tell us who you want to reach
Audience, geography, timing, creative readiness and measurement priorities.
Build your own campaign
Pick your products and placements
Live television
Reach and recognition around news, sports, live events and major programming.
Learn more
CTV and streaming
Extend your message across connected screens and audience-selection opportunities.
Learn more
WRAL.com, apps and digital
Make interest actionable with trusted digital environments, video, display and app visibility.
Learn more
WRAL News audience
Place your message near trusted local news environments people return to every day.
Learn more
Network and syndication
Plan around recognizable programming, network environments and local market expertise.
Learn more
Sponsorship and partner opportunities
Build familiarity around weather, news, sports, events, shows and community moments.
Learn more
Get results
Measurement and reporting
Define what success should look like and what signals can help show progress.
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Success stories
See how real goals, real plans and real results become useful client proof.
Learn more
Talk with WRAL Marketing
Start with your goal, your timing and the audience you need to reach.
Build your own campaign
Ready to build your own campaign?
Use the guided campaign page to tell us what you want to accomplish, what budget range you are considering, who you need to reach and how you want to measure success.
Real results and success with our partners.
Latest success story
What Happens When Your Business Teams Up With WRAL?
WRAL Marketing partners with local businesses to help make their goals more visible, more actionable and easier to understand through trusted local media environments.
Hear from clients about how WRAL helped brand their business, bring people in and make the plan feel like a true partnership.
Success story library
Real goals, client quotes, campaign examples and repeatable story structure live on the success stories page.
About WRAL Marketing
Real people help turn goals into plans.
AE
Account executives
Learn the advertiser's business, surface goals, build plans and collect success stories.
CS
Creative and strategy support
Helps shape messaging, production needs, campaign structure, proof and next steps.
Tell us your goal. We will help build the plan around you.
Start with what you want your campaign to accomplish. WRAL Marketing will help guide the audience, creative, platforms and measurement around that goal.